Comprehensive Guidelines for Writing Blogs Everyone Can Understand

Writing blogs that engage readers and perform well on search engines is vital. Here, we break down easy-to-follow steps to help you create high-quality blogs that appeal to all audiences.

Blog Length and Structure: 

• Cluster Blogs: These are shorter blogs around 1700 words.
• Pillar Blogs: More detailed blogs between 1700 and 4000 words.

1. Start with an Engaging Introduction:

Begin with a paragraph that grabs attention and makes the reader curious. In the introduction, include a link to your main or pillar blog for readers who want more foundational information.

2. Use Headings to Organize Your Blogs:

• Use H2 headings for the main sections.
• Use H3 headings to break down H2 sections into smaller parts.

Add keywords naturally in these headings to improve your blog’s SEO. For example:

• H1 Title: The main blog title should include the focus keyword.
• H2 Headings: These help structure the content and must also include keywords where relevant.

3. Linking: Internal and External

Internal Links:

• Link to 3 related blogs within your site.
• Include 1 link to your main service or a pillar page in the introduction.

External Links:

• Don’t include external links in the first three paragraphs; this keeps readers focused on your content.
• For a 2000-word blog, include:
• 2 links to statistics or case studies.
• 2 links to YouTube videos, demos, or trusted third-party resources.

Best Practices:

• Avoid linking the same text repeatedly.
• Use descriptive anchor text like “real-time trading games” instead of brand names.
• Only link to reliable, authoritative sites.

4. Keep the Content Easy to Read

• Write in a conversational, engaging tone.
• Stick to an active voice for clarity.
• Keep sentences short - about 20-25 words.
• Limit paragraphs to 3-4 sentences.
• Use phrases like “however,” “meanwhile,” and “for example” to make transitions smooth.

5. Optimize for SEO

Keyword Placement:

1. Add your primary keyword in the:
2. 1. H1 title
   2. Introduction
   3. At least 9 times in a 1700-word blog (space them out evenly).
3. Use related terms naturally within the text to improve search ranking.

Formatting for Search Engines:

• Meta Description: Summarize your blog in 140-150 characters.
• Titles: Keep under 60 characters and use title case.
• Add a conclusion titled “Conclusion” (H2).
• Use H3 headings for smaller sections under H2 headings.

6. Special Types of Blogs

Listicles:

• When listing options, always include your tool or service first.

Comparisons:

• Start by highlighting positives about competitors.
• Mention any downsides politely, like: “While XXX has great features, beginners may find the interface a bit challenging.”

7. Add Visuals

• Use free-to-use images or screenshots from your tool.
• Place visuals strategically to break up text and make the blog more engaging.

8. Finish with a Strong Conclusion

End by summarizing the blog’s key points. The conclusion should leave readers with a clear takeaway or next step.

Extra Tips for Easy Blogging

Linking:

• 1 internal link in the introduction.
• Add 2 more internal links for shorter blogs (1700 words).
• Use 1-2 external links (not in the intro).

Keywords:

• Focus keywords go in the introduction, H2s, and conclusion.
• Add related words naturally throughout.

By following these simple and actionable steps, you can create blogs that are easy to read, SEO-friendly, and engaging for all kinds of readers. Whether they’re new to your content or loyal followers, these guidelines ensure a great experience for everyone!